VIEW POINT

FIRST WORD

  • Tech Tools

    We're investing in technology that will reduce our reliance on paper-based systems and make it easier for us to publish material to the Web.

     

News + Notes

  • Errors in Crunching Numbers Cause Real Problems

    The housing industry, particularly new-home construction, has seen a recent slowdown, but nothing like the total collapse predicted by the hundreds of “housing bubble” stories that appeared in the popular media over the last several years.

     

MARKET WATCH

  • Cooling Market? No Big Deal!

    Data released late last year in Fortune magazine further speculated about a cooling housing market — at least on a regional basis.

     

COMMENTARY

LINDA CASE

  • Death by Meeting

    How could you not be compelled to read a book called Death by Meeting: A Leadership Fable … About Solving the Most Painful Problem in Business? We've all experienced the mind- and body-numbing sensation of sitting, listening, and desperately awaiting release so we can get back to work.

     

MARK RICHARDSON

  • Bad News Bearers

    Sometimes members of the press get their facts wrong. And I think much of the current pessimism about the housing industry is driven by the need to sell newspapers.

     

SHAWN MCCADDEN

  • Getting to the Next Level

    Nobody wants his business to stand still; everybody wants to make progress. The best way to make that happen is to create a vision, make a plan, and then lead.

     

GUEST COLUMNIST

  • Older Clients, New Opportunities

    Perhaps you fit this mold: You do only high-end work or period restorations and target the affluent, or some similar market segment. Or you focus on a specific line of business such as refinishing cabinets or bath fixtures; installing closet organizers, gutter toppers, etc. But, in the U.S., the swelling of the 60-plus age group presents a new opportunity for remodelers to develop a business serving a demographic segment whose members have more in common than just the size of their pocketbooks.

     

YOUR BUSINESS

Ways + Means

  • People + Skills: Hiring Ins and Outs

    Finding and hiring the right people is a challenge. Many owners are resigned to hiring and firing four to five people before finding the right one for any particular position.

     
  • Work + Life: Beating Boredom

    I've owned and operated my own remodeling company for more than 15 years, and while I've been lucky enough to be relatively successful, I'm bored. I wake up most mornings not looking forward to the day ahead. What can I do to turn my thinking around?

     
  • Keeping Subs Insured

    Keeping up with subcontractors' insurance records can be a burden for a small remodeling company.

     
  • Relevant Review

    When your employee comes to you and says, "We've got a challenge and here are some solutions; what do you think?," rather than "We've got a problem; what should I do?" you know you've come a long way. Bob Fleming, owner of Classic Remodeling, Johns Island, S.C., has reached that point. He credits it, in part, to something he calls "start, stop, and continue."

     
  • Good Neighbor Policy

    Sometimes, to access your jobsite you have to use someone else's property. Project neighbors might not take kindly to this, as Dylan Wadlington, owner of Wadlington Remodeling, Pine Grove Mills, Pa., found out. But the remodeler was able to save his reputation with a simple procedure.

     

BOTTOM LINE

  • Working the Order

    Jeff Berkowitz, project coordinator at Lawrence Murr Remodeling, Jacksonville, Fla., and his team prefer to convert large change orders into separate jobs. This allows them to use the company's full process to develop the project. The "additional work authorization" offers several benefits.

     
  • Claiming Ownership

    The ins and outs of ESOP.

     

Sales & Marketing

  • Sales School 101: A Last-Minute Review

    You've pre-screened the prospects on the phone, set up an initial appointment, and even done a bit of Internet research using tools such as Google and real estate portal Zillow to learn about the client and their home. Now -- in the few minutes before you visit their home for the first time -- renew your commitment to the job.

     
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    Keeping the Faith

    Things invariably go wrong during remodeling projects, and the more complicated the job, the more fragile the client's emotional state. Although you can't control the weather or the arrival of materials, you can win and maintain the client's trust by establishing a few basic expectations during the sales process

     
  • Names and Faces

    As effective as testimonials can be, some clients are best kept under wraps. Wilson suggests using initials instead of full names, and says that even "homeowner" is fine, especially on materials that have a long shelf life. This protects you as well as your clients.

     
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    Booster Shots

    Few forms of marketing have more credibility than testimonials, particularly when they're delivered by clients on behalf of a remodeling company that spent weeks or months in their kitchen, master bedroom, or other personal spaces. Todd Polifka calls these people "advocates," and he says their first-hand recommendations are so powerful that "you would be crazy not to go with them. They're kind of a walking infomercial."

     

FIELD NOTES

  • Tim Faller: Smoother Handoff

    The next time the sales team hands off a job to production, examine the job package, and if it doesn't clearly explain the following, get some clarification.

     
  • Smarter Logistics

    Unless the company is small enough to warrant it, owners and other highly compensated remodeling staff shouldn't habitually pick up supplies at the lumberyard or take vehicles to be serviced. At Prestige Custom Builders, in Seattle, these and other pesky but necessary functions are handled by the "logistics coordinator."

     
  • Stirring Up Retirement

    Punch lists and skilled retirees are a match made in heaven -- or at least in Cape Cod. Dale Nikula, president of Encore Construction, says "Our need for workers varies at times, depending on the number of jobs in progress and the stage each is in." His $8 million company takes advantage of its retiree-rich location by advertising in local newspapers for "individuals with years of experience in building and remodeling who are interested in working a flexible schedule on an on-call part-time basis."

     

BY DESIGN

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    Sketchpad

    We break out the sketchpad to paint the picture of how to add to older homes with a sense of harmony and balance.

     

Tech@Work

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    Excel-erate Project Management

    About five years ago, Ed Castle began managing all his projects using Microsoft Excel. "It's such a powerful program that nearly everyone with a PC already has at their fingertips," says Castle, of E.M. Castle Construction, in Kensington, Md. Castle creates a separate Excel file for each project, and each file contains 30 to 40 spreadsheets separated by tabs at the bottom of the screen.

     

GOOD FORM

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    Week by Week

    Regardless of whether you have problems collecting money from clients, something that makes it easier is always useful. Christian Roofing & Remodeling, in Watkinsville, Ga., recently began using this weekly statement to keep clients up to date on their payment schedule.

     

FEATURES

  • Way to Grow

    Anyone who has ever paid attention to the growth of a child knows they go through growth spurts. The process can be uneven: They sometimes grow up before they fill out or vice versa; they're alternately awkward or sturdy. It's similar for a business. The idea of upward and outward growth is one way to frame a discussion about growth strategies for your company, says Mark Richardson, vice president of Case Remodeling and a REMODELING columnist, who considers a company's growth as vertical or horizontal.

     
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    From Carpenter to CEO

    What compels carpenters to go into business for themselves? A wide range of motivations, from the fulfillment of a lifelong goal, to the seemingly obvious route to better money and greater control of their time and craftsmanship. What keeps most of them from achieving anything near their vision of success? Often, themselves. The same qualities that help residential remodeling carpenters excel at their craft often get in the way of their business goals. Anecdotally, carpenter-CEOs are less likely than their non-craftsperson peers to charge enough money, to focus sufficiently on their business systems, or to reach out for the help they'll inevitably need.

     
  • Realize the Benefit

    In the second installment of our three-part series on benefits, REMODELING examines the challenges involved in managing benefits, as well as the pros and cons of the most common approaches.

     

Before & After

  • Before + After: Urban Renewal

    If houses were living things, this one would breathe a sigh of relief, with its new front porch extended as a thankful handshake. Downtrodden and neglected in its most recent history, its rooms cut up for office space and storage, the 1909 bungalow at the edge of a downtown Orlando historic district was targeted for demolition when a custom builder bought it and the two adjacent empty lots in early 2005. Prevented by the local historic preservation board from tearing down the 96-year-old home, the builder instead sold it to a remodeling company to move it two lots away, to the other end of the parcel, for its revival.

     
  • Web Extra: The Renewed American Home: Additional Contributors

    In addition to members of the NACI/Supplier 100 that contributed products and services to the project, The Renewed American Home received other contributions and was made possible by a host of local and regional suppliers and trade contractors.

     
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    Urban Renewal

    If houses were living things, this one would breathe a sigh of relief, with its new front porch extended as a thankful handshake. Downtrodden and neglected in its most recent history, its rooms cut up for office space and storage, the 1909 bungalow at the edge of a downtown Orlando historic district was targeted for demolition when a custom builder bought it and the two adjacent empty lots in early 2005. Prevented by the local historic preservation board from tearing down the 96-year-old home, the builder instead sold it to a remodeling company to move it two lots away, to the other end of the parcel, for its revival.

     

BIG50

CLOSE UP

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    Profile: Pat Crowley

    With an average project size of $143,000 and a clientele consisting exclusively of dentists and doctors, Patrick M. Crowley Inc. (Big50 1994) has some of the baseline characteristics of many upscale remodeling companies. But instead of residential kitchens and master suites, Crowley's projects involve reception areas, examining rooms, and laboratories. And instead of being executed during the standard workday, projects are usually carried out on nights and weekends, when clients -- and their patients -- are at home.

     

SECOND LOOK

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    Second Look: Jonathan Wallick

    Everything is now "before Katrina" or "after Katrina" -- unless he's talking about during Katrina, when the roof blew off his office and most of his properties were flooded or suffered severe wind damage. "I wasn't prepared -- no one thought anything like this would happen," says Jonathan Wallick (Big50 1990). Facing financial difficulties during the early '90s, Wallick pared down his remodeling business and began acquiring rental properties, a mix of residential, commercial, and institutional buildings that his three-person company renovates and maintains.

     

FACE OFF

KITCHEN + BATH

DESIGN CLINIC

  • Universal Design Tips

    Putting universal design principles to work can make houses more livable and comfortable, and more welcoming to all guests, regardless of age or ability, according to Kansas State University universal design experts, who offer the following ideas for applying universal design at home.

     
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    Book Display

    Clever solutions for storing and displaying cookbooks.

     

SPEC BOOK

SUSTAINABILITY

GREEN SPEAK

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    Carbon-Neutral Challenge

    While politicians in Washington, D.C., debate whether or not the U.S. should try to address global warming, architects and contractors are taking steps to do just that.

     
  • Green Viewing

    This month, beginning February 8, the PBS show

     

GREEN SPEC

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    Surface Treatments

    The Bristol window line helps homeowners save money on heating and cooling costs, the maker's case studies show.

     

PRODUCTS

TRENDS

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    Got Protection?

    Between liability insurance, workers' compensation, and backed-up hard drives, your business is well protected. But do you also take steps to protect your clients' investments, particularly while crews are on site? Taking just a few extra minutes to cover a bathtub or lay carpet film goes a long way toward keeping homes and fixtures looking great through installation. Blake Products PCS also believes that the boost your company image gets from these simple steps will bring you more work.

     
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    Color Your World

    Go for stylishly neutral wall paints for your next project.

     
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    Gen X: All Grown Up

    For years, builders and remodelers have eyed baby boomers as the generation with the most interest in updating the home and the most money to spend doing it. Lately, more manufacturers are refocusing their attention on the next group of up-and-coming remodeling consumers: Generation X.

     

IN FOCUS

FIRST LOOK

LAST WORD

Benchmark

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    Marketing

    During the past few years, when demand far exceeded supply, many companies didn't see the need to spend any money on marketing. Now that the economy is slowing in many areas, many of you will be scrambling to maintain sufficient sales to support your overhead and produce a satisfactory profit. It's never too late to make and implement a marketing plan to bring in the leads required to produce the sales you need.